Tudor Oyster Prince Tuxedo

Why We Love It  "We're getting a computer. It's gonna do lots of magical things, like make Harry Crane seem important." - Roger Sterling, MadMen. The iconic character of Roger Sterling on MadMen, epitomized his era and strolled through 60s New York City with dry wit worthy of the 'Ad Man' his was. The Tudor 'Tuxedo' Ref. 7967, was the watch on his wrist. While the screen-worn version was sold by Christie's in 2015, this example can be had now, and for much less.  This particular tuxedo boasts a beautifully glossy gilt dial, and particularly attractive patina to the lume and the outer chapter ring. A svelte 34mm case means that it would slip easily under the French cuff of a suit, but the curves lugs make is wear much larger. While many people associate this 'Tuxedo' dial with the Universal Geneve Polerouter, these Tudor 'Tuxedo's' are far rarer - just imagine the sighs of delight when the cuff slips up and that rose on the dial is revealed. Roger Sterling would be proud. The Story  When Rolex launched the Tudor Oyster Prince in the 1950s, founder Hans Wilsdorf (who also founded Rolex) intended the watch to be worn by the everyman.  Before the watch’s release, Tudor subjected six Oyster Princes to a “Trial of Destruction” in which a construction worker wore them—one after the other—while operating a jackhammer. After passing each trial, the Prince was heralded with ad campaigns showing construction workers and miners hard at work with watches proudly strapped to their wrists. The watch also saw real-world experience in the harsh environs of the Arctic, with the British North Greenland Expedition, drawing the “extreme admiration” of the men who wore them. If that isn’t a ringing endorsement, we don’t know what is.