Bell & Ross BR-03 Chrono Multimeter Limited Edition

It’s not easy designing a modern-day wristwatch icon — but in the 1990s, French outfit Bell & Ross pulled it off. The brand’s instrument panel-inspired BR-01, with its square case, stark dial, and rubber strap quickly made waves in the watch world, leading to an explosion in popularity for the fledgling Parisian brand. Since then, Bell & Ross has expanded into different case shapes and design profiles — but the square BR-01’s evolution, the BR-03, remains a mainstay in the catalog. This particular BR-03 is a Reference BR0394-SW-CE/SRB from the 2020s. Housed in a 42mm black ceramic case with a sapphire crystal and a signed crown, it features a luminous dial with a multi-scale chronograph display, and a matching handset. Absurdly legible and boasting military-inspired cool, it’s powered by a Swiss-made BR-CAL.301 movement and comes paired to a rubber strap with a PVD coated stainless steel pin buckle. In mint condition, and including its factory goodies, this masterpiece of utilitarian design is an excellent entry point into the world of Bell & Ross, and into the realm of military-inspired design in general. Try it on for yourself!