Bulova Shelby Racer Chronograph

Let’s be straight here - we feel like Bulova doesn’t get enough credit. Before the quartz era, Bulova had a reputation like no other. Obsessed with precision, Bulova went above and beyond; they built their own observatories to determine universal time and developed the concept of interchangeable parts to watchmaking. They were also responsible for the Accutron, the worlds first electronic movement, the same movement powered that every other device for NASA's Apollo missions outside the wrist-worn Omega Speedmasters. Even Bulova's advertising was innovative. In 1926, they produced the first radio ad and went on to run the first television commercial in 1941. For decades, America truly ran on Bulova time. This modern piece is a great representation of why we love the brand, even in modern times. Released as part of a collaboration for Bulova's 150th anniversary (yes you heard that right-150!), Bulova presented this Shelby Racer Chronograph. Designed to combine the aesthetics of Carroll Shelby's race style with Bulova's technical mastery of chronographs, this piece is one of the coolest chronos you've likely never seen, with repositioned pushers for easy access while racing.  For lovers of motorsports, this piece is a fantastic modern chrono for the collection.