
Bulova
Bulova Senator Automatic
$385
Sold / unavailable · analogshift.com · Watch
The 1970s was a golden age for creative industrial design, with watchmaking being particularly fertile ground for innovation.
Oversized cases, bright colors, strange complications — the confluence of the hippie movement with new sporting and leisure activities resulted in specialist timepieces whose fun-loving designs are finding new life today as beloved vintage goods.
This particular funky ‘70s timepiece is from beloved American-founded brand Bulova. Housed in a 38mm stainless steel cushion case with an integrated multi-link bracelet and a signed blade clasp, an acrylic crystal, a signed crown, and a smooth bezel. It features a cool - vertically brushed slate blue Tritium dial with applied indices, a matching cigarette handset, and a day-date window at 3:00.
Powered by the automatic Bulova Caliber 11AOACB movement, this humble Bulova is a prime example of creative ‘70s watch design that nevertheless remains moderately inconspicuous.
Try it on for size and see what we mean!
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