TAG Heuer Formula 1 Pro

This piece is part of our First Look collection—your early access window into upcoming arrivals before they officially launch on the site. If you’d like more details or wish to reserve this watch ahead of the public release, simply click the Inquire for Priority Access button at the top of the page, complete the short form, and a member of our team will reach out shortly. *This piece was reserved during its time in our First Look collection, selling before it fully launched on the site. Don’t miss your next chance at early access — sign up for our newsletter to receive a weekly sneak peek at upcoming releases. There is no doubt that 'tool watches' hold a special place in the hearts of many collectors, ourselves included. In fact, Analog:Shift was founded nearly ten years ago with its eyes set squarely on vintage divers, which then evolved into purpose built tool watches in general. With their simple designs and robust movements, the tool watches of the 1960s and 1970s were built to accompany the adventurer across the globe and to keep time at its great heights, dark depths, and around a racetrack. Today, tool watches are stronger than ever with the spirit of an era past living on in the full spectrum of the market - from entry-level micro-brands, all the way up. In the mid 1980s, Techniques d'Avant Garde acquired Heuer and released the Formula 1 line of watches as their first watch under the new brand, TAG Heuer. The Formula 1 line was made serve as a robust, dependable, and affordable tool watch and featured a wide variety of colors, material usage, and eventually complications and features. This particular watch, a Reference 360.508, features a 28mm plastic case with a super cool and very 1980s TAG Heuer, luminous dial in pink with both printed black and stamped luminous indices, a matching 'Mercedes' handset, a rotating timing bezel, and rubber strap with a matching pin buckle. Colorful, reliable, and sporty in its daintiness, this TAG Heuer is a lovely example of a fun tool watch for anyone.