Seiko 'Pepsi' Limited Edition

Everyone knows and loves the "SKX" series of mechanical Seiko dive watches from the 1990s/early 2000s. What we have here is a derivative of that design language, a particularly brilliant limited edition model made in collaboration with Pepsi. Dating to 2025, this Pepsi bezel diver/ GMT is actually a limited edition made in 7000 examples in licensing with the Pepsi brand itself. Measuring 42.5mm in stainless steel with a DLC coating, this piece is powered by an automatic winding movement ticking within.  Everything down to the packaging is designed to replicate the Pepsi branding. The box is made to look like a Pepsi can-- just another exciting detail of the broader execution.  Featuring luminous round and triangular hour plots, an outer open minute track in white, a date display at 3 o'clock with a magnifier, and a luminous 'arrow' handset with 'lollipop' seconds hand, it preserves the classic Seiko 5 design language. Paired to silicone strap with a matching pin buckle, this handsome tool watch from the 2020s is ready for several decades' worth of hard use on the wrist of a Pepsi lover.