Rolex Datejust

Why We Love It The Datejust may just be the perfect watch. There - we said it!  Why? It couples perfect proportions, a simple dial layout, and a robust movement into a timeless, easy to wear package. It has been Rolex's most prolific model and is an icon of timekeeping that has been in continuous production for decades.  Perhaps the best part of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Two parts sport (Rolex's Oyster case and crown), and one part dress (the fluted white gold bezel), the Datejust wears just as well with jeans as it does with a suit, no matter the expression. This particular example, a Reference 1603, dates to circa 1964 and features an 'Alpha' handset style used in the early days of 1600 series Datejusts.  With its engine-turned steel bezel, the 1603 can be distinguished from its sister references of Datejust, the 1601, which has a fluted white gold bezel; or the 1600, which has a polished smooth steel bezel. Like all 1600-series Datejust models, the 1603 features a pie-pan dial, acrylic crystal, and classic 36mm proportions that work brilliantly on fabric straps or metal bracelets.  These timepieces are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion. The Datejust Story We've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need.  The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it. In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is. While recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting. There's a magic to the Datejust's simple design, a timelessness that proves that true style never dies.